About

I obsess over differentiation in product, go-to-market, and people.

Education

I obtained my B.S. degree from a combination of Babson College to immerse myself in entrepreneurship, Stanford University to get introduced to computer science, and London School of Economics to spend extra time indulging in history, philosophy, and literature.

Prior to university, I concentrated in sciences with a focus on physics.

Additional Coursework

I grew up fascinated by fashion design and the expression of style. I learned how to sew and make my own patterns at age 10, and pursued intensive courses at Parsons, The New School for Design (Fashion Design Process), and at Bocconi University in Milan (Fashion Design Management).

Experience

I started my career at Coveo to establish their partnership ecosystem in EMEA, and subsequently support M&A activity post-IPO. Coveo is a Canadian leader in AI and Machine Learning applied to enterprise search and relevance tuning.

Curious about the blockchain space, I then joined Lido to oversee Go-To-Market strategy. Lido grew to the largest DeDi protocol, capturing ~75% market share in its category.

I increasingly became fascinated about design -specifically about how it influences how we understand and use technology. I spent time exploring a new type of "interface software" with a small team. Our startup ambition did not materialise (more to learn + invent!).

In admiration of good product UI/UX, I briefly joined Sana Labs to support their expansion in the US market. Sana is a Swedish AI learning and knowledge management software company,

I was pulled into Framer not long after to lead Go-To-Market out of NYC. I am now leading and developing the Demand-Generation function at Framer. Framer is the website builder for stunning sites. It is a product, company, and team I feel blessed and energised to contribute to every day.

I tend to think empowering designers is something we could all benefit from.

I also advise founders on a 1-1 basis, and in accelerators where I occasionally give workshops.

Prior experience ranges from fashion and DTC brands, to AI, B2B SaaS, health tech, and crypto.