About

Writing

Apps

Ideas

About

Writing

Apps

Ideas

about

I love differentiated ideas, products, and people.

education

My academic studies are a combination of Technology Entrepreneurship at Babson College, Computer Science at Stanford University, and the General Course at London School of Economics & Political Science. I explored numerous micro start-up projects throughout.

Prior to university, I concentrated in sciences with a focus on mechanical physics.

additional coursework

I grew up fascinated by fashion design and style as a medium of expression. I learned how to make my own patterns and sew at age 10, and pursued programs at Parsons, The New School for Design (Fashion Design Process), and Bocconi University (Fashion Design Management).

experience

I started my career in channel business at Coveo, an enterprise AI infrastructure company, where I eventually transitioned to support M&A sourcing post-IPO. I then joined Lido, a liquid staking DeFi protocol, to lead GTM. Lido grew to ~75% market share in its category.

I briefly spent some time developing a new personal computing interface with a small team. Our product never launched due to feasibility limitations. I am still passionate about interface design, and continue to reflect on it frequently.

I am now full-time working at (and loving) Framer. I first joined to lead GTM out of NYC, and most recently initiated a new Demand-Generation function. I call this new function our "creative GTM experimentation" team. Framer is the web builder for stunning sites, most notably loved by designers and fast moving teams.

other experiences include GTM at Sana Labs, Merchandising at Rebecca Minkoff, Marketing at Bonlook, and more.

other things

I advise start-ups through accelerators, workshops, and on a 1-1 basis as Diff(gtm).

I am also working on introducing Experiential Branding for software companies through Exprntl. More coming soon.

superpower

Positive neutrochemistry.

Connect

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