About
I obsess over differentiation in product, go-to-market, and people.
Education
I obtained my B.S. degree from a combination of Babson College to immerse myself in entrepreneurship, Stanford University to get introduced to computer science, and London School of Economics to spend extra time indulging in history, philosophy, and literature.
Prior to university, I concentrated in sciences with a focus on physics.
Additional Coursework
I grew up fascinated by fashion design and the expression of style. I learned how to sew and make my own patterns at age 10, and pursued intensive courses at Parsons, The New School for Design (Fashion Design Process), and at Bocconi University in Milan (Fashion Design Management).
Experience
I started my career at Coveo, a leader in applying AI/ML to enterprise search, to first establish and grow their partnership ecosystem in EMEA, and subsequently to support M&A activity after the company's IPO.
Compelled by the blockchain space, I then joined Lido to oversee Go-To-Market strategy. Lido grew into the largest DeFi (Decentralised Finance) protocol, capturing ~75% market share in its category.
In the meantime, I started developing a fascination for design, and specifically for its impact on the way we interpret and use technology. I spent time exploring what the modern personal computing experience would look like, with the ambition of seeding a start-up that never materialised. (More to learn + invent!)
Most recently, I joined Sana Labs to support their expansion in the US market. Sana is an AI-first learning and knowledge management software company. We are on a mission to create the modern interface for knowledge to augment human intelligence. Sana was founded in Sweden, and has raised $130M to date from NEA, Menlo Venture, EQT Ventures, and Workday Ventures, among others.
I also advise founders on a 1-1 basis, and in accelerators where I occasionally give workshops.
Prior experience ranges from fashion and DTC brands, to AI, B2B SaaS, health tech, and crypto.
Focus
Channel business, partnerships, product marketing
Key skills
Go-To-Market Execution
Relationship Development
Product Strategy & Positioning (good product is a part of GTM)
Core Values
Integrity
Ownership
Curiosity (learning)
Kindness
What I am known for
First principles over frameworks
Filling in the gaps (no matter where in the org)
Getting creative with everything (and admiration for designers)
Superpower
Positive neurochemistry