"What are you uniquely positioned to do?"
This is my favourite question. I would love to know your answer.
I concentrated in Pure Sciences prior to University, with a focus on Mechanical Physics and Advanced Mathematics.
I grew up fascinated by fashion design and style as medium of expression. I learned how to sew and make my own patterns at age 10. I pursued a Fashion Design Process program at Parsons, The New School for Design, in Paris, and a Fashion Design Management program at Bocconi University, in Milan.
I started my career at Coveo, an enterprise AI search infrastructure company, to develop their partner ecosystem in EMEA. I transitioned internally to support M&A sourcing after the company's IPO.
I joined Lido Finance as a next step, a liquid staking DeFi protocol, to lead GTM. I was responsible for coordinating initiatives across Marketing and Business Development. The Lido protocol grew to ~75% market share in its category.
I briefly spend some time developing a new personal computing interface with a small team. Our product never launched due to feasibility limitations. I am still passionate about interface design, and continue to reflect on it frequently.
I most recently led GTM at Framer, a website builder for designers. I worked on adoption programs, strategic partnerships, and field marketing initiatives. I introduced a Demand-Generation function, which I called our "creative go-to-market experimentation" unit. Change was the only constant, and I loved it.
I am now working alongside the best software companies on Limited-Edition brand initiatives through BRNDG. - a novel studio model that bridges bespoke editorial campaigns and experiential activations.
I consult and collaborate with early stage companies on brand-led GTM strategy through Diff(gtm).
I am also working on introducing Experiential Branding for software companies through Exprntl. Our objective is to produce outstandingly beautiful lived brand experiences.
Positive neurochemistry.
