"What If" Products

First Principles Organisations

The Futile Pursuit of Taste

Utility Marketing

Crafting Ideas vs Crafting Vision

Sell Package, Not Product

Human Capital as Datasets

Reframing Agents

Everyone is Data Driven

Building for the Right Users

More UI Innovation, Not Less

The Utility of Beauty

Design is Intentionality

The Experience Economy of Software

A New Class of Brands

Software as Hardware

Taste as a Function of Confidence

The Need for Speed that is Not Needed

Why Irrational Greatness Is The Best Strategy

Skipping Over Skeuomorphism

AI Does Not Replace Designers. It Does Not Design At All.

Users Don't Actually Want to Build Your Product

Another Case for Design-First Product Development

The Return of User Intent in Product

AI Companions: The "Processed Food" Moment of Human Connection

Supermarket vs Farmer's Market Apples: The Hyper-Standardisation of Software

We Need More Vitamin Products

"Designer Engineer" Skepticism

Moats are Not Walls. They Are Bricks.

Asking for Help in The Self-Serve Web

AI Will Do What Photography Did to Art

Don't Undervalue Ideas

Why Voice Will Not Displace

Moving From Thought to Execution Faster: a mix of intuition and awareness of fallacies

Theory of Everything in Business: The Unuseful "Useful" Illusion

The Great Overriding of Our Intuition

Theory About The Future of UI

Apps as Expressions of Style

Apps Need To Choose The Language They Speak

Products That Speak For Themselves

Theory: Why Not Enough Designers Become Founders

Why I Don't Like Creator Brands

Energetic Vibes: a language to learn to speak

The Problem With Superapps: it has nothing to do with product

AI Moat: Our Human Interface

Frameworks: Shortcuts that Waste Your Time

Identity in The Context of Computational Efficiency

Blockchains as Productivity Technology

Tokens Not As Profit Engines, But as Coordination Mechanisms

Will NFTs Make Money Less Relevant?

What Web 3 Can Learn from Globalisation

Evaluating The DAO Model for Start-Ups