writing
I enjoy thinking about creative intelligence, product design, and brand psychology.
The Futile Pursuit of Taste
Feb 21, 2026
Utility Marketing
Feb 17, 2026
Crafting Ideas vs Crafting Vision
Feb 4, 2026
Sell Package, Not Product
Feb 1, 2026
Human Capital as Datasets
Jan 30, 2026
Reframing Agents
Jan 28, 2026
Everyone is Data Driven
Jan 19, 2026
Building for the Right Users
Jan 15, 2026
More UI Innovation, Not Less
Dec 30, 2025
The Utility of Beauty
Dec 2, 2025
Design is Intentionality
Aug 27, 2025
The Experience Economy of Software
Jun 21, 2025
A New Class of Brands
May 12, 2025
Software as Hardware
Mar 22, 2025
Taste as a Function of Confidence
Sep 22, 2024
The Need for Speed that is Not Needed
Sep 17, 2024
Why Irrational Greatness Is The Best Strategy
Sep 14, 2024
Skipping Over Skeuomorphism
Sep 4, 2024
AI Does Not Replace Designers. It Does Not Design At All.
Sep 2, 2024
Users Don't Actually Want to Build Your Product
Aug 26, 2024
Another Case for Design-First Product Development
Aug 24, 2024
The Return of User Intent in Product
Aug 4, 2024
AI Companions: The "Processed Food" Moment of Human Connection
Jul 30, 2024
Supermarket vs Farmer's Market Apples: The Hyper-Standardisation of Software
Jul 28, 2024
We Need More Vitamin Products
Jul 23, 2024
"Designer Engineer" Skepticism
Apr 27, 2024
Moats are Not Walls. They Are Bricks.
Mar 21, 2024
Asking for Help in The Self-Serve Web
Mar 18, 2024
AI Will Do What Photography Did to Art
Mar 17, 2024
Don't Undervalue Ideas
Feb 18, 2024
Why Voice Will Not Displace
Jan 10, 2024
Moving From Thought to Execution Faster: a mix of intuition and awareness of fallacies
Jan 1, 2024
Theory of Everything in Business: The Unuseful "Useful" Illusion
Dec 25, 2023
The Great Overriding of Our Intuition
Dec 9, 2023
Theory About The Future of UI
Nov 14, 2023
Apps Need To Choose The Language They Speak
Oct 4, 2023
Apps as Expressions of Style
Oct 23, 2023
Products That Speak For Themselves
Oct 4, 2023
Theory: Why Not Enough Designers Become Founders
Sep 29, 2023
Why I Don't Like Creator Brands
Sep 14, 2023
Energetic Vibes: a language to learn to speak
Aug 28, 2023
The Problem With Superapps: it has nothing to do with product
Jul 30, 2023
AI Moat: Our Human Interface
Jul 26, 2023
Frameworks: Shortcuts that Waste Your Time
Jul 5, 2023
Identity in The Context of Computational Efficiency
May 18, 2023
Blockchains as Productivity Technology
May 14, 2023
Tokens Not As Profit Engines, But as Coordination Mechanisms
May 18, 2022
Will NFTs Make Money Less Relevant?
Dec 17, 2021
What Web 3 Can Learn from Globalisation
Dec 15, 2021
Evaluating The DAO Model for Start-Ups
Dec 5, 2021